The first part of this interview by clicking here, clicking on the second part here, the third part of the fourth part by clicking here and you can read by clicking here.
Internet.com Turk: as a GSM operator in the world in 2011 what kind of changes do you think will be some comments Are you?
Kaplan H: the world is developing mobile technologies. In particular the use of data is growing very fast. Mobile broadband is gaining increasing importance. Smart devices and the increasing penetration of getting the device in its portfolio of total device sales in the market place as well as rise. Tablet PCs are becoming more and more on the agenda. While the company first entered the market at this point, some brands, some brands have chosen to be a follower. We see in fact produces similar products from different manufacturers. I think Tablet PCs next year will become really important in our lives.
On the one hand that is also being notebook and netbooks is growing in us With the increasing number of computer modems, and other operators are also provided by the Jet mobile modems continues to grow rapidly. That is extremely important wins of data we see all over the world. Here you have to say that mobile broadband pricing has changed a lot from country to country. This is a very serious issue in many countries for the next term is seen as a source of income. In the same way in Turkey, we see that operators investing in this area.
For example, we now have the announcement of the Jet in terms of modem technology as well as making significant investments in terms of development. However, both campaigns have done better and faster access rates to consumers strive to provide leadership in this area as well as strive to do.
The result is a value that we see all over the world of data very seriously, and this will continue in the same way. Sound more and more a commodity all over the world (complementary) products is becoming. Turkey Turkey because we are a little more fortunate with the operators of pricing and tariffs with the ability to offer different ways we see the world decomposed. So maybe the world over the competition is being charged per second, very different than here, in a much more creative and customer-value-added speculations ayrıştığımızı different jobs around the world say.
As a result, price competition in Turkey as it will put all over the world, but Turkey will take a different dynamics. At this point, that good service must increase its market share. Kapandıkça the differences between the service quality, which I think even if it is closed, operators will reduce the differences between the market share. Operators providing services and technology to the appropriate rates must be the winner in the long run. But for this one night, not all sectors will come to this point with a specific behavior in agreement.
In this process a little more harsh rhetoric continued on their way to certain operators, this attitude will respond to certain operators, perhaps in a fit, but I think this situation oturacağını a more stable platform. And the world will be progress in this direction, as well as in Turkey, I guess the competition would continue in that direction.
Turk.Internet.com: Finally, I want a dealership in the structure of the dealership system is currently in Avea bahsetmenizi how the future will be and how the device is in the same context, how the campaigns are going at the moment?
Hakan Kaplan: Sales on the side of the very substantial investment sales network in question. Talk about a sales channel has changed drastically in fact a form of Avea. Deputy General Manager responsible for sales in field sales team and Ali Bey has made very significant investments. I have very different perceptions of Avea dealers in the coming period, both inside and outside evaluation of a very different customer experiences that make us, as I think that we are in a transformation. Already in the very long term, but since the coming months our customers will be experiencing it too.
Side of the device will be the most changing part of the franchiser. In the past, a very strong side of the device as an operator Avea sayılmayabilir but the fact that we have done since the beginning of this year, initiatives and organized campaigns of Avea, the device came from a very different point, I think. Now with much closer to the device manufacturers, distributors and much closer to the canal side, one to one much closer to the dealers, sales structure and the device had a hand on the side of Avea, have a much more powerful.
For example, specific commitments in and show the courage to take a specific quantity device, it can persist in the field as a highly successful marketing campaigns, voice, SMS, or different elements, such as data bandwidth into each other, we came to an operator that offers the best way to connect a consumer. Ayırca they can make the most out of advertising and communication, along with device manufacturers to enter the field arm in arm with a very different yolundayız of Avea.
In this sense, a conversion senesiydi for us this year. This situation will continue to do so in the last quarter of this year and then campaigns with consumers, Avea sees the device will be continuous. Avea dealers in all kinds of customers you already went to the device, the most suitable conditions and will see the most appropriate bank taksitleriyle. Notice that our dealers today have brochures, catalogs, there is a monthly product of the month to the fore, and he got Generating catalogs, campaign, and prices of the devices, which are the documents showing they have a ...
So Avea become increasingly turning into a marketing company to sell services and in the sound, as well as some services such as SMS and data devices or USB modems, such as the location of some products, such as taking the best way. Therefore, I can tell already this channel will be on the side of more and more ambitious.
Turk.Internet.com: Is there something you want to add, I wonder?
Hakan Kaplan: This year, the year of 2010 in fact it yourself from us. Too long a run, and we set off this new set. But a new team and başaracağına confident, very energetic team that believes in a way that it started off. Consumers began to feel it slowly. Gradually increase the tone and attitude, as well as a sharper who managed things better, we'll be taking our place as an operator in Turkey's value. We will continue to prove ourselves in competition.
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