With the rise of the past 10-15 year all over the word geçti.Ama CRM companies were able to implement or how much they understand what CRM really is not very clear. We are providing the subject with its own unique style, Ugur Ozmen asked the name of the CRM specialist area. You will agree with me, read the answers. (This is video of the interview will follow tomorrow)
Turk.internet.com: Ugur Bey, but we know you do not recognize us for our readers, or simply tell us about yourself?
Ugur Ozmen: Thirty years after the life of a business with his own request, retired, or even out of a meeting, half of the retirement decision to leave the meeting during the meeting gave him thirty years earlier in the maritime agency, training, consulting, leasing, retail banking, such as individual-all I'm quite a lot of time spent in the service sector. CRM consulting and information currently doing an MBA at the University of CRM and e-MBA students give lessons.
Turk.internet.com: Then let's ask, What is CRM?
Ugur Ozmen: the full definition of CRM is customer relationship management. But the real lyrics with a full, smooth-tongued, or the theoretical treatment was made by man, kuramsallaştırılmış and marketing, CRM is the well-mounted.
Turk.internet.com: Well, but you know in a very extreme examples mentioned. In other words, there are writings on the one hand-you just have perceived as a birthday celebration, on the one hand there are those who claim that the much more deep-dalınması all kinds of customer-feature. What's the Limit? O Muse! What is the criteria? Let me ask you real ..
Ugur Ozmen: The lower limit is actually no upper limit is rising with each passing day. What I mean? In the early 2000's, there was a television commercial or a bank at the end of 1900, Sener Sen was making the ad and said that the great artist; bank will celebrate my birthday, my bank is using the technology for the happiness of the people. Today, if you have one of joy to celebrate the birthday bank probably be in serious psychological loneliness.
Because the bank, at a location, you should come to any GSM operator, who comes to mind is celebrating your birthday. To personalize a birthday celebration was a part of that period. Today, customization is something buried under too much.
To deal with data, CRM, customer relationship derinleşilmesi increasingly an issue to deal with. In other words, the institution and / or project manager / director with an intellectual level adopted in relation to how much of this work does not break it.
Turk.internet.com: I already saw the writings enterasan one more thing, if the general manager and / or intellectual level allowed the project manager said, does not need to CRM.
Ugur Ozmen: Exactly. Otherwise, customers bezdirme life function, ie twice a day posting, I do not know how many times a day for sending SMS, the customer will never pertain to repeatedly send messages to say you start the CRM. He already customers bezdirir life, away from people across from you.
If you do not have the intellectual level, I'm not interested in a message to him send it to my client, client's relevance to mute the microphone so I will not offer him an event, without rhyme or reason to the customer is not a smoking shed CRM CRM demiyorsanız ha Do not you say. Even the young friends in the project manager, CRM ci go before you mention the boss wanted to force an understanding of the CRM, then test. If your boss if you go there yıpranızsınız is below a certain level understanding of CRM, so I do not make this mistake in vain. I say.
Tomorrow you will read interview More ..
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