Which is one of the world's most important trends in sources of monitoring Trendwatching.com, at the beginning of November, 'Exceptionall' report, published under the title of a trend. China, Brazil, India and other emerging markets, innovation and innovative sub-titled 50 must-see Turkey in this report are also included.
Turkcell, Turkey's list of innovations to enter the Gezenzi application, with the THY fleet should take more than 90 new aircraft to be a sponsor of Barcelona and Manchester United, Arçelik product to sell more than 100 countries, Ülker Godiva annual global sales volume of 1.5 billion dollars to buy and extraction, Strawberry and the young designers have opened shops in over 70 countries Furniture Beste Miray'ın special envelopes designed by taking advantage of Google as an example showing Map'ten.
Emerging markets have a global appeal and potential new brands, entrepreneurs and innovations should be ready to remove the Representation of the aggressive Chinese entrepreneurs, according to the report claiming that the Turkish and Brazilian clothing brand from the creators of the competition for consumers' money in your pocket will be able to witness the emergence of companies around the world.
The report, "The rise of the rest of the world, is not the end of the West says" well, emerging markets are rising spirit of a great challenge, whether he does not point to an arm.
To date, companies in developing countries mainly taşeronlarıydı Western brands. More than 'product quality' were competing for. Today, the very notion of attraction and create their own world-wide and is now not only the products, brands, also prepares to challenge. "
Serdar Erener brief'ten movement that are holding in your hand is on the cover: creative, surprising, stopper, humorous, thought-provoking! Serdar has built a reputation once again, I realized this cap.
Far cry PERSPECTIVES
But, Serdar work, time and society we are living in a great example of how different algılayabileceğimizin.
When we look at those we see in Turkey Turkey and derive the result becomes, in fact, depending on who we are and where durduğumuza! We are undergoing a change in the last 10 years, Rapidshare, a creepy "going backwards", while promising a new Rapidshare, "Turkish Way."
Serdar pointed out this change, the creative companies and creative people in our country to rise to spawn a change Is it a country? Or are you beginning to be dominated by a total muhafazakarlaşmanın this "New Törkiş Vey" the spirit of creativity and innovation, a change in okutacak Is Fatiha?
Indeed, difficult to predict.
These questions of political identity and independent perspective on life tazımızdan a Canadian scientist Richard Florida calls can guide us.
Cities, basins and countries, and trends in the enrichment of creativity that allows us to understand how incredible that a multiplier if we listen to Richard Florida, this new society emerging in the last 10-15 "Törkiş Vey" i olumlayabilmek impossible. Because Florida's work we learn that, with decreasing tolerance, increased muhafazakarlaşma all areas of life interventions increases, cities, basins, countries, creativity, or "our life" is becoming abandoned or wild-i land eyliyor hands.
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10 THE RULE OF USING SOCIAL MEDIA
Millward Brown in 9 countries using the method of in-depth interviews with hundreds of social media consumers as a result of his research is 'Effective use of social media rules of Marks' brands is very, very important determination is representative of social media, it says.
Grows with each passing day the world of digital media, social media for business and brands continues to increase in importance. This is valid for Turkey too, because our country really dazzling figures on the use of social media. Many European countries of Turkey's population of more than 22 million Facebook users, has become the focus of attention of foreign investors.
Twitter users have less than the up, although quite popular, especially for journalists, and artists active as he used. Day does not exceed that daily newspapers will co excerpts on Twitter.
Facebook 'is used very intensively in our country, various agencies for more effective use of social media companies and corporations have resorted to defining themselves as a social media expert.
Social media consumers is different
Digital media rules and standards are not yet fully settled in to continue the search for naturally. The fundamental error in this area, the agency looking to work with various companies hire brands in favor of social media to spread the praise. Research shows that many in the world, such methods of social media consumers are now able to contribute and refüze. After all its their money in companies becoming brands dug wells.
Each year, the world's most valuable global brands in order to determine the Millward Brown BrandZ research, has launched an extensive research in the social media-related.
The results of the ESOMAR conference in Barcelona in 2010 the companies shared research goals more effectively how to use social media to create a guide about. A social network created specifically for research and research companies in terms of the results provides a valuable insight.
RULES FOR BRANDS
Millward Brown in 9 countries * Based on a survey by consulting the user of the hundreds of social media for companies' use of social media, efficient protocol has prepared 10. Here are 10 rules of brands in social media should be careful of:
1. Home page, again not create social media
Consumers want brand new things to see and hear, the information on your website, social media that you consider not re-issues. This pushed the social media's attention.
2. First listen, then talk. Create a dialogue
One of the most important expectations of users, brands, brands, instead of a one-sided manner to address the mutual talk to them. They want the rest of the users.
3. Open and honest, if you will build trust
Transparency is of key importance for the social media brands and the most important factor to build trust. Social media users, brands, instead of the error and to accept the shortcomings of the rules and policies behind the brand gizlendiklerini thinkers.
4. Choose a representative for your brand in social media
Brands and social media generally suffering. Because, not those to respond to the user, there is a brand faces. This often prevents the user from making a connection in social media companies.
5. Recommend a valuable thing
Social media users, offering something more to them, and preferably close to the real and the mind does not want anything in return establish a bond with brands. Discount coupons and fashionable, even if such things can create insecurity. Users, interesting and exclusive content, campaigns and gives you value the information that came from within the company.
6. Content, users bağdaşmalı
Users can own their lives, related fields, compatible with the demands and needs of the content you want to see. Interestingly, some of the research participants in the social media universe, detergent, fabric softener and cleaning products, such as 'functional' products are missing when they are talking about this compatibility. Social media consumers a more critical attitude about the content they present themselves incompatible, they think that the rape of their own domains.
7. With users, such as a corporate asset, not talk like a friend
Users may want to brand a simple, everyday conversations in a language. Do not want to speak a technical language or seller.
8. Give users the right to some control
Brands, effective control is held in their hands for years to see a part of the waiver of business and should not be able to dictate the fact that they want to convey alışmalıdırlar. Accept contributions from users of the brands included in the content and it will be more effective in managing communications.
9. Allow consumers to reach you
The other difference is that traditional media campaigns, social media campaigns: Users want to communicate their brands do not want to pass on messages shouting. Widespread perception among users of social media brands will use aggressive advertising.
10. Let the users speak on your behalf
Brands users to take the initiative and allowed to defend them, they can gain more appreciation. The recently held their own stories told by real people on Facebook and a few of these people chosen from Toyota played on television advertising campaign, sales of brands instead of making a clear way to communicate with users incited a good example.
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* Millward Brown survey in 9 countries (Austria, Brazil, China, Colombia, Czech Republic, India, South Africa, United Kingdom and the United States) were used in hundreds of consumer and in-depth interview method. Consumers occurred in two groups: those using social media less, more intensive users of social media.
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