Sharp, in his statement, Altinbas to reach a turnover of $ 80 million this year, almost half of the diamond and jewelry will generate revenue, increasingly reduced the share of gold, he said.
The last 4-5 years, all the structures of communication and they do on the diamond and jewelry, they want to grow in this area that expresses sharp,''Turkey is a serious publicity for gold there. I will not leave completely empty. Also will sell the gold with diamonds. However, the design and theme to be, we'll do it by producing collections. The alliance has a bright future,''he said.
Diamond and jewelry market in Turkey and the market size is about 1 billion dollars per year was estimated to have grown 25 percent, indicating that sharp, Turkey rapidly under the diamond shift in consumer preferences, such that the trend in developed countries, changing consumer preferences, rising gold prices, noted that education is of great importance and the increase in standard of living.
Sharp, in particular diamond and diamond products in the industry will grow from now think, towards the world in this area expressed the last 10 years, steadily growing diamond market in Turkey, and Turkey, stressed that the world diamond sales, one of the most growing regions.
30 percent decline in sales due to the crisis in Turkey, there were gold, the contraction Altınbaş'taki indicating that the numbers a little less sharp,''a little more structure in there, we have emphasized reducing the diamond. Because of the crisis, but there was a drop in gold satışlarımızda diamond has been an increase in our products very seriously. We did invest for growth in this area is envisaged. Mücevherdeki growth and profitability as well as Diamond and also increased our sales people. Want to grow in this area''he said.
-''GOLD INVESTMENT VEHICLE, NOT-TAKI''
Atilla Keskin, gold investment vehicle to be coming from, they too wanted to express it,''the perception and the use of gold as an investment tool, we also do not find the right. This is a jewelry. Fashion is a part of the sector. People wore clothes by the bag and uses it wants to wear jewelry,''he said.
Most diamonds sold, the classic products, among them the sharp reminder that a single stone in the first place, it sets the location of gold attached to the bride before the wedding that little diamond sets, diamond after that will come to the fore COLLECTION said products.
Sharp, the jewelry sector in Turkey has changed, no longer brand jewelry stores, retail mağazacılığa switch to the right, indicating that the pillow under 5 thousand tons of gold has been estimated that it corresponds to 225 billion dollars in the last 2 years and approximately 150-200 tons of gold jewelry brought under pillow kazandırıldığının said the economy was estimated.
-''Continue to open EDECEĞİZ''-SHOP
Representing 50 per cent of its turnover came from abroad Altinbas sharp, they export to 40 countries in the near region, the Balkans and the Turkish Cumhuriyet'lerinde mağazalaşarak grow abroad, there are 21 stores, first regionally and then said that the objectives of becoming a world brand .
Sharp, at home and abroad this year, mainly in shopping centers, including locations, a total of 20 stores opened, they would continue to open new stores, one of the main objectives, at least 15 new stores will open next year in the country, continues to work for overseas reported.
-ALTINBAŞ 'DIAMOND IN THE CAMPAIGN-
Atilla Keskin, Altinbas launched in early December and will end on December 31''in use, you do not like altınlarınızı Altınbaş'a bring a whole new campaign for diamonds with the consumer's change the''old, outdated and not use the value of jewels, diamonds, or 25 percent, based on products are changing the diamond, the diamond or diamond jewelry consumers to pay with a credit card payment after 3 months and 12 months of the beginning of the opportunity to offer financing said.
The customer to his shop every 500 pounds 100 pounds gift voucher for use in the next exchange stating that they have sharp,''Our sales are going well. Altinbas as close to 50 percent this month compared with December of last year, anticipating a growth,''he said.
Altinbas 115 stores and nearly a thousand points of sale is found, the vast majority of stores in shopping centers, reminiscent of that sharp, change in Turkey, gold, old gold-making process whether the new one is not in shopping malls, street shops occurred, buying the next campaign with street shops stores, shopping centers have provided the mobility noted.
Sharp,''the general habit in Turkey last week as a gift and shopping because yığılmasından stores this week will be the largest customer mobility. Since the beginning of this week are observing a significant increase in traffic in our stores. At the end of this campaign could consider to extend our customers' demand persists for a while,''he said.
The campaign aimed to sell diamonds to many people, the campaign will continue this kind of reporting sharp, sector, Valentine's Day, Mother's Day, wedding season and Christmas time there, including 4 special, 60-about 70 percent of sales said it occurred on special occasions.
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