Deloitte, a rapidly growing and evolving market for online commerce and payment report examining the status, e-Commerce platforms and traditional payment companies tanıtmasıyla electronic wallets, and met with significant market losses. In the new era of online commerce and payments, growth and become one of the keys to all the companies to take a new position according to unavoidable circumstances.
The Web environment, a rapidly growing market for online commerce and payments out of the world economy from the crisis and offers one of the important opportunities for companies to assess the best deals will get a competitive advantage against competitors is certain.
Deloitte, today, rapidly growing and emerging online commerce and the state is seeking payment market, "according to a new position to get financial environment: electronic wallet to the next stage of the race to win," has released a report titled. According to the report, the e-wallet (e-wallets), market access, the companies prefer to pay the traditional market has caused the loss. Recorded growth in online retail sales market in 2007, the traditional market has found 4 times. Only 3% of total retail sales in 2008 - recording a growth of 4%, more than 14% growth in e-commerce market is managed. Today, with about 5% of total retail sales of e-commerce is expected to double this share by 2012.
Retail companies to maintain market share in electronic commerce plug
Organizations managed to escape the effects of the financial crisis and the period of economic decline is starting to take rapid steps towards improvement. The new financial environment shaped by the traditional retail sales and the payment methods used by companies that suffered losses due to bring new payment methods to win back customers. However, not very easy to create a competitive advantage.
All over the world as well as in Turkey, stating that the use of internet has increased the Financial Services Industry Leader and Partner of Deloitte Turkey Sibel Türker, said a report assessing:
"The number of shoppers over the Internet is increasing every passing day. Today, electronic goods, car rental and sports materials, all kinds of products can be obtained from the Internet. The traditional payment methods using the retail sales companies to maintain their place in the market and to continue to please its customers that Accusations have to foot on the train. From this perspective, easy and secure online payment applications, companies, job easier. "
Banks and credit card companies are losing market share
Customer loyalty, brand awareness and market effectively to carry their share of online media companies, banks and credit card is losing market share. Even though these companies make it possible to pay online brands, be lost among the e-wallets. Directly to customers' accounts in particular cases, credit card and payment companies, e-wallets bağlayabildiği koşunun lags behind.
2002 - 2007 between the United States while three times the market share of e-wallets, the traditional payment companies lost a quarter of their market share is seen in the same period. E-wallets in 2008, according to a study in brand awareness of this issue of the traditional companies have invested over the years leaves behind.
The secret of success to be happy, the customer goes
Strictly adhering to the traditional payment methods, the companies changed the rules of the game without losing time in underlining the need to realize the Financial Services Industry Leader and Partner of Deloitte Turkey Sibel Turker said:
"E-wallets, payment methods vary together with the emergence of trade has caused more and more important to win. Trade and successfully combine modern payment methods, companies with a platform created to build a bridge between consumers and sellers succeeds. The first products on the road to success or online easily accessible via the website or mobile phone shops is located. products can easily be found, the customer is interested in looking at products that are similar advice, easy and secure payment platform, service items, such as timely product delivery and customer service is of great importance.
In this regard, high-value items in the service of companies trying to understand the other hand, market leaders need to develop a systematic approach to the analysis of product portfolios. Companies to implement innovations that attracts investors, attraction of the need to produce business models. Trade and payment methods, aiming to become successful companies in the service items that need to fulfill in the best way. "
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