First, companies want to talk about briefly. David Cook, founded in 1985 by Blockbuster DVD movie rental company in Dallas. The company 25 years, a total of 29 countries, especially America, has more than 5,000 video rental shop. The United States and other 17 countries spread like spider's web, the company announced bankruptcy in September of 2010. The Company's CEO, James Keyes, in his last statement, cash and debts of the company's business model is to do with the new regulations said.
Blockbuster, the DVD rental shop first opened in many countries, including America. People are going downtown movie rental shops, were returning to their homes at any rent the DVD. The next day the same way again by going back to the rented movies were returned. If a mishap had to pay a penalty if the delay götüremezlerse and film back. Blockbuster innovations in technology and products, followed by just rented.
The company started 25 years ago to lease cassette, then CD and then began to rent movies to DVD format. In recent years, started to give orders over the Internet, the company has grown to be as aggressive as in previous years and that he and thousands of shops on the internet to provide services as well as sürdüremedi successfully.
- In this video, Netflix, and Redbox DVD rental services such as iTunes new generation ago, the American people once in a humorous way how the video shows kiraladıklarını.
According to experts in marketing and economics, the company succumbed to more powerful opponents, and came to the brink of bankruptcy. Where 'strong' is not defined as the amount of investment they have something of its competitors, according to a new era of service vermeleriydi.
This competitor is shown as the kuvvetlisi Netflix. Netflix watch instantly via the website at any film or movie can order through the mail to your home. Redbox is a competitor to the other, all the United States have spread to nearly 22,000 movie rental machines. Redbox'ın touch-screen movie rental machines, supermarkets, pharmacies, petrol stations and shopping centers, offering $ 1 movie rental service.
Until the price difference between the business model that rivals Blockbuster'ın remarkable. For example, an average of 5 dollars veriyorken Blockbuster'dan rent a DVD, movie Netflix'ten monthly unlimited package for $ 8 or $ 1 movie Redbox'ın kiralayabiliyorsunuz kiosks located almost anywhere.
I told you briefly the story of the collapse of a company above 25 years. Send "Ufuk Tarhan want to leave now President of the Association of Futurists.
Vanishing Lady, first of all please tell us briefly about yourself and fütüristlik?
METU Economics degree. Between 1982-2005 the majority of senior management in various sectors, including informatics, general manager, board memberships did. Information Sector in the World newspaper in 2002 took the Most Successful Business Woman Award, graduated from the IT sector. After that, I manage the company and projects, she sectors; Techno-Agro-Farma as a woman will cause isimlendirilmeme degree 'ilk'lerdi.
2006, 'hayr'ola falcılığa, the prophecies are starting?' Questions did not give up and M-GEN Future Planning Center, I made the transition by establishing a vertical entrepreneurship. :) In fact, for 15 years, World Future Society (WFS) in 2009, Turkey was a member of the President of the Association be futurists, 'crystal ball sits at the beginning of' zannından kurtulmamda was an important step. This year the World Future Soicety'de 'personal future' I made a speech on Turkey, futurist and a woman speaker for the first time I was provided the records to pass. Often, our 'will' tell us, what we do to have designed their own future? he sorgulanıyorum. Cretions for the future, my thoughts, in the future, 'the digital world's major Webratörlerinden, Siberyoner İnvenstör'ü, as Strategic Business Post tanınacağım. Success Story of Social Media and Digital Business strategies for clients with records I want to negotiate. Not start the nation's top inventions, new concepts and models will continue to increase. One of the most recent buluşlarımdan; Tablet Seminars. Much work on this, the training will be H & M'i. The next most important magazine in the world FUTURIST'in exactly the same in Turkey will continue to publish, and make transportation of digital media. Firm efforts will continue to be a blogger and author of the Internet. This video blogging and video, will add experience senaristliğini. applicationu work on content for the iPhone. My husband and I make the ship travels, I'll look at my grandchildren, and if time remains. :)
Fütüristlik, futurism, life, help me to calibrate the results of the most important approach to business, point of view.
Futurism; not predict the future, based on to describe, uzgörülü, sustainable, future scenarios, to assemble them to produce strategic plans and direction, to live it, I mean work. The shortest definition of 'positive future design' futurism, it also fütüristlerdir yapalar can say. Futurist World Future Society in the world, in Turkey, organized under the umbrella of the Association of Futurists. I am the president of the association in Turkey.
The Company's management about how helpful futurism?
Next, the world's advanced countries and companies with a view to the futuristic agenda, according to the years and areas are strategically planned. Individuals, corporations, companies are supported and guided within the framework of these plans. Individuals as a result of these approaches are vital decisions, takes measures to make plans. Katlanmaz the future, participate in it to form itself.
Futurism is not on the agenda of companies, communities and individuals who planned the agendas of others' lives, participate in planning, unaware of what goes on in many miss the opportunity, can not develop their creativity. Their leadership of developments in society and can not do for themselves. Winning is not lost, are folding.
To take advantage of the method generally adopted 'futurist consultants' work, because after a while being inside the inner causes of blindness and vision to narrow.
Can we say the future is coming to muster Blockbuster'ı bankruptcy at the beginning of the driving errors? Convert to positive terms as a futurist in the process on behalf of Blockbuster could do what?
Blockbuster to bakamadığı steeped in futurist, very clear. DVD rentals imiş futurist view of the usual undertaking, and the need to have opened a whole new field. However, later developments and the future they could be able to achieve the transformation needed to öngöremediği, sunk. This example is actually in itself with the success of both the futuristic perspective, as well as the factors for the failure of futurist bakılamazsa a very good example.
Futurism Is there an innate later won a case? Do you have advice to our readers and business executives interested in Fütürizmle?
Futurism genes more likely to be born as possible, of course, but this approach, research, curiosity, analysis, dream-building, questioning, planning, be able to revise the designs, etc. to be fed with a constant, should be developed. Futurism, an endless mental action, state of learning. I do not have to stop. I suggest those who are interested to start reading The FUTURSIT. I was beginning to like that. Atlamadım even a single number for 15 years. Now I know are published in Turkish in Turkey.
Thank you for your valuable shares, Finally, Is there something you want to add?
The next 2 and 5 years is very important for the future of both companies and individuals. Futurist perspective, the future planning and to make them very, very vital to move the new age of digital strategies. Until now he does not suffer the fate of Blockbuster'ın year. Likewise, the longer time is needed to be successful. Now everything is very fast, different, and digital. No one has kaybetmeyip time, work should start ...
We have begun a series of articles about the story of `failures` Blockbuster'ın, Horizon Tarhan'la unity we will continue with other stories of failed companies.
If you want to share your stories of failure in the field, please send us your comments.
No comments:
Post a Comment