Retail industry say they are doing Istinye Walker Park entrance, "mağazalaşacağız 2011. The number of branches to remove, at most five. Lego and the top 10 product I sell. 2011 will be the new brands.'ll Give weight to products, especially for girls," says .
$ 60 billion toy market in the world and a large share of this market, 65 percent of the Chinese domination in question. The size of the sector in Turkey is around $ 500 million. Pazannın 25 percent of the total branded toys toys, 75 percent of low-quality plastic toys from the Far East is. The number of firms engaged in selling toy brand in the market until 20. Adore Toy is one of them. Within the Lego, Ravensburger, Revell, Bandai, Imc, brands containing Silverlit, the company was born in 1996 in Turkey, the lack of quality toys. Sale of toy toy distribution company in Turkey say they are doing all Inspired Walker owner of the company, showroom opened for the purpose of having a very successful store in Istinye Park Adore by encouraging growth in the retail sector are aiming at, he says. Planning to open five stores in 2011, and Walker said they had found the appropriate positioning Shopping Centers, "Most sales are done I'm 10, and Lego. BenlO'in toys came to Turkey in 2008. 40 thousand units sold in the last quarter of 2008. 2009 reached 250 thousand in customs. We hope to wrap up the year 2010 of 400 New Millennium. Lego'da the 2008'te 100 thousand, 2009 yılındaysa 250 thousand units sold, "he says.
Have a history of marketing
Inspire Walker, graduated from Bogazici University, Department of Business Administration. Walker makes a masters degree in marketing, marketing and sales departments of the company since 1986 has worked in various. Product manager, worked in positions such as marketing director. However, like many friends in uni-sity for blood entering the entrepreneurial spirit to set up his own business always triggered it. Obtaining professional experience in business research done for a while to set up his own business. Meanwhile, toy sector, it introduced a coincidence. When searching for a friend's child educational toy is turned on in this field to see a very large area it itmiş this. A deep research conducted throughout the year for the sector, looked at what is going on in this field, the educational toy business correspondence with foreign companies, have done interviews. Adore toy company founded in 1996 and immediately joined the world's largest toy fair in Nuremberg Toy Fair. Here you decide which companies will operate.
Lego'yu persuaded
Raversburger was the first brand in Turkey in 1996 brought YÜRÜR market. 125-year history of this brand of children and adults with puzzle'ları, educational and entertaining strategy games for adults found with child and family games that specifies Walker, the next developments explained: "I wanted a lot to work with Lego. But not everyone is me 'Lego * a very large company, your company is too small to 'he said. I gave up on., During the luck factor a great impact on them. Because his own office in Turkey until 1999 with Lego, has decided to shut down the office that year. It worked for me. 1.5 years negotiations lasted until the end I managed to convince them to take the Turkey distributor. In Turkey, we are carrying out all the marketing and sales activities.
I think a school that teaches everything about marketing of Lego toys. I learned a lot since I started working with them. "
Brought Harumika'yı
2002 series models and accessories for adults, children with the diagnosis kits for the German brand's first model since about the Walker Revell's Turkish consumer buluşturduklarını, adds: "This hobby products over 8 years of age reached 80 percent market share today. In 2004, the Japanese toy giant Bandai started to work with. turnover of 4.7 billion dollars of the world's second largest toy brand. Power Rangers, Pokemon, Tamagotchi and Ben 10 series, brings together the children of this popular brand, was very successful. After the girl home made products. Spiderman, Barbie, Power Rangers and Disney Princess for girls and boys between the popular brands such as IMC markamızda products incorporating the forefront of the electronic and mechanical specialty products. Finally, the 'Harumika' dolls now offered on the market. These toys help children of different fabrics and accessories for the model giydirebilecekler babies as they want. Moreover, using scissors. Harumika'nın have a website in the world. Children are now dumping their designs and their competition is done or something. We now use the original web site will open, but also in Turkey. in January and will go into service. "
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