The Web environment, rapidly growing market for online commerce and payments on behalf of the significant opportunities that offers one of the world economy to get rid of depression. This is a good opportunity to evaluate the companies will pass in front of its competitors, is certain.
Deloitte is seeking the status of online trading and payment market, 'according to a new position to get financial environment: electronic wallets in a race to win the next stage entitled' report was published. According to the report, the e-wallet (e-wallets) led to the loss of traditional markets, the companies prefer to pay. Recorded growth in online retail sales market in 2007, the traditional market, has found four times. Only 3 percent of total retail sales in 2008 - from 4 percent growth, while more than 14 percent of e-commerce market was able to grow. Today, with 5 percent of total retail sales of e-commerce is expected to double this share by 2012.
Formed using the new financial environment, companies that suffered losses due to traditional retail sales and payment methods for customers to get back referring to the new payment methods. But not so easy to create a competitive advantage.
All over the world as well as in Turkey, stating that the use of internet has increased the Financial Services Industry Leader and Partner of Deloitte Turkey Sibel Türker, the report evaluated the following words:
"The number of shoppers over the Internet is increasing every passing day. Today, electronic goods, car rental and sports materials, all kinds of products can be obtained from the Internet. The traditional payment methods using the retail sales companies to maintain their place in the market and to continue to please its customers that Accusations have to foot on the train. From this perspective, easy and secure online payment applications, companies, job easier. "
Customer loyalty and brand awareness online, banks and credit card companies to carry effectively losing market share. Even though the payment online make it possible to be lost among the brands, e-wallets. Directly to customers' accounts in particular cases, credit card and payment companies, e-wallets bağlayabildiği koşunun lags behind.
2002 - 2007 between the United States while three times the market share of e-wallets, the traditional payment companies lost a quarter of their market share is seen in the same period. E-wallets in 2008, according to a study in brand awareness of this issue of the traditional companies have invested over the years leaves behind.
Strictly adhering to the traditional payment methods, the companies changed the rules of the game without losing time in underlining the need to realize the Financial Services Industry Leader and Partner of Deloitte Turkey Sibel Turker said:
"E-wallets, payment methods vary together with the emergence of trade has caused more and more important to win. Trade and successfully combine modern payment methods, companies with a platform created to build a bridge between consumers and sellers succeeds. The first products on the road to success or online easily accessible via the website or mobile phone shops is located. products can easily be found, the customer is interested in looking at products that are similar advice, easy and secure payment platform, service items, such as timely product delivery and customer service is of great importance.
In this regard, high-value items in the service of companies trying to understand the other hand, market leaders need to develop a systematic approach to the analysis of product portfolios. Companies to implement innovations that attracts investors, attraction of the need to produce business models. Trade and payment methods, aiming to become successful companies in the service items that need to fulfill in the best way. "
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