Jewelry sales at record levels because of the gold price has fallen by half say their favorite jewelry, Chairman of the Special Selami, ncak in this sector also has errors. We saw 3-4 years ago from Italy to produce and design 'we're cheaper' exports were doing so. China and India and is now faster than mimic, and has sold more cheaply. This would reduce our exports we. The domestic market price of the jewelry store and design competition, struck a different said.
30-40 years of crisis which started in 2008, the most serious crisis affecting the sector, the statement made Öztürk, urtiçi and overseas demand was too low. The total annual domestic and international sales fell to 100 tonnes from 250 tonnes. 20-25 5-6 thousand of thousands of jewelers across Turkey were closed or gone into business information, has no changes. Ozturk's according to information given in the last three years, the demand for gold has declined dramatically. At the end of 2007 in Turkey with a total 130 tons of gold jewelry market at the end of 2008 to 90 tons, 50 tons landed in 2009. Jewelry exports declined in a similar manner. Our exports in 2009 with 100 tons in 2007 fell to 50 tons. 3300-3400 tonnes of gold in the world market fell to 1800 tonnes.
Sector also has its own error
However, in crisis in 1000 dollars over the price of gold outside of the industry's different because their errors caused by shrinking living pointed out that the Ozturk these two reasons stated and said; ereye you go, jewelers, on a street side while're. All small shops alike. Showcases, mannequins, the same products sold. 30-40 square meters in size in the shop. These stores were like 30-40 years ago.
What happens in this case, standing next to each buyer is looking to showcase their stores and asking prices of similar products. No differentiation for the women they see where there is cheaper. Closure of these stores that are very effective. Because they can not make money come to his shop. Of these stores, products, services, designs and different updates are needed.
Lahmacuncu comfort
When you go to a pizza dinner you give £ 2-3 and you can eat your meal sitting down. They also give you a handkerchief on the table Colonial also has salt and pepper. But the jeweler when you go lahmacuncu 3 TL a tortillas to 300 square meters at a store to its customers a relaxed atmosphere in the service, while a jeweler 3000 TL is a diamond so that the trial chamber, even without the relaxed comfortable fit servicing sold without trying.
Should be redefined so retail jewelers.
China and India hit
Table also sold in the past is now 200-300 in the wheel house is sold in square wheel. But thousands of pounds of gold jewelry shops in the 30-year-old designs continue to be sold. All this has increased the impact of the crisis.
About the jewelry industry is a copycat of other cancers. After the year 1987 we developed the jewelry. In Italy we have seen similar products before we do the same whether or not we are cheaper than 'he did exports. It gets a bit worked up to 3-4 years ago. Do not leave a country because he is cheaper. But now there is China and India. Others copy from us faster than they are now both cheaper to sell. We stayed we were blocking. Dramatic decrease of our exports so that their influence was all.
There are a great design problem. Focus on original design and the price is not focused on quality and customer satisfaction needs to be done with. Itself in crisis because different people could do good business despite the crisis.
Country-specific funds and other investment vehicles has increased insecurity too. Even if the crisis over so far reduced the demand for gold I do not expect. Today's prices, but not normal. Prices fall in 2011 he said he would hope.
Image is the same, the weight fell
Quick exit after the price of gold in gold or silver in the preference of lighter or bijüteriye orientation so that the longer the custom to say, 'Do you have a backup plan in this regard? " answered the following questions:
Now everyone is so much lighter. Immediately after the 2008 crisis, we are bringing new technology to make the parade started at half the weight of the jewelry. That 10 grams of a charm just kept looking down as we have 5-6 grams. What led to this, despite the gold price almost doubled in the same image so that the consumer price from the previous two years was able to buy.
Private collections in London
My favorite designers are working and still within the 45 one in six thousand years they have produced a new model, which stresses that special, special to the designer, the production of the region indicated that they did and gave the following example: We are now in the Izmir collection. Our designers are currently wandering around Izmir and is collecting data.
Selami special exporting to over 40 countries said that they do.
'We are opening a store every week'
To date, manufacturers and wholesalers as the favorite by the name of his store is getting longer, which explains that the information given in this regard Selami Special:
recovery activities that stores have started years ago. We've started to franchise. So far 122 have signed the contract. We opened 41 stores. Our 25th store will make final preparations. Is opening a store every week.
Of our domestic stores, as well as Azerbaijan and Kazakhstan have a total of seven stores. In these two countries so far from us wholesale goods stores, opened the local investors. We have given the franchise.
Number of stores between the end of the year we reach 80-90. At the end of 2011 the number of stores in Turkey are targeting 150. The most popular jewelry chain in Turkey, this number will be favorites.
Demand coming from Europe stores
Outside of this country, especially from European countries, shops demand that the Turks are coming. Cyprus, Germany's demand came from Belgium. Get your favorite stores are open on demand with an emphasis on private, followed by the demand for stores and services to differentiate from the others come from the jewelry. We are making these people store their design, are trained to provide you even know the program. We now begin to put their own standards in our stores. That our customers receive from us or even six months old or free care to do so ... To our loyal customers who are registered are invited to call maintenance.
Capital of Culture in istanbul a special brooch
Bookmark this year because of Istanbul's 2010 Cultural Capital of selecting 'My Favorites say they created the Special Collections of Istanbul, this subject gave the following details:
traces the cultural charms of the story behind the jewelry that we have moved on. Istanbul's 2010 Cultural Capital of choosing my favorite so we made a collection called Collection of Istanbul. We have gold jewelry into every corner of istanbul. 1.5 years for the 40 designers that worked on this collection has created close to 180.
Istanbul Külter Capital have signed a contract with the Agency. This collection of gold and silver brooch in the City are preparing for them. Our work was declared the official collection agency. This brooch from abroad in various activities of statesmen, artists, will be presented to the participants. This brooch will include different features in the minarets of Istanbul, Strait ... Moreover, the article will istanbul.
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